News & Blog

Insights into some unexplored arena. Welcome to the hub of novel perspectives, expertise and the latest trends.

Welcome to the Blog

This isn't a normal blog page. Creativity communicates the well-structured strategy considering the brand's market presence and finds a course to discover their way of novel expression.

Each post surpasses basic content – it explores deeply how concepts are triggered, crafted and sculpted to perfection. We share branding insights, creative breakdowns, marketing trends and the stories behind our biggest campaigns.

We write akin to our work style: firm, understandable, and succinct. There's no excess. Nor is there padding. Strategies, along with creativity, spark innovative methodologies to amplify a brand to excel in their true form.

For individuals who appreciate dissecting great campaigns or seek knowledge of top branding mindsets, welcome home. Let's explore concepts. Let's build better brands.

The Power of Digital Marketing: How It's Changing Businesses in the Digital Century

Data privacy in digital marketing safeguards user data, building trust and loyalty. Compliance with regulations boosts brand reputation.

Micro-Influencers vs. Macro-Influencers: Which Suits Your Brand?

Stay informed about industry trends and adapt strategies to keep your content relevant and engaging.

MEMES AS A MARKETING TOOL: UTILISE THEM WISELY!

These days, memes are no longer just content to entertain people. They, in addition to being internet humour, have become some of the best-used pieces of marketing to engage audiences and promote brands.

The Revolution of Content Creation by Artificial Intelligence

AI automates content creation, improving efficiency and quality while reducing human workload.

The trends in short-form videos.

AI automates content creation, improving efficiency and quality while reducing human workload.

How to Rank on Google in 2025?

SEO in 2025 is all about AI, user experience, and smart optimization.

THE GOLDEN TRUTH: A CASE STUDY

The Golden Truth redefined gold as a moral choice. Brandpackt sparked awareness through powerful digital storytelling.

YOU VS THE ALGORITHM: Can Your Brand Ever Win?

In the world of digital marketing, one thing is for sure: algorithms rule the internet. Whether you’re trying to get your Instagram reel to go viral, improve your brand’s visibility on Google, or just get your latest blog post read by more than your internal team, you’re dealing with algorithms every step of the way.

But here’s the million-rupee question: can your brand ever win against the algorithm? Or are we all just playing by its rules, hoping for a scrap of reach and visibility? Let’s dig deep. Real deep.

THE ART OF SELLING WITHOUT SELLING:

Nobody wakes up excited to see ads. We scroll, swipe, and skip anything remotely pushy. But here’s the irony: we still end up buying. A lot. The secret? It’s not in the selling — it’s in the storytelling. This is the golden age of not selling like you’re selling. Interesting? That’s how the best creative agencies in Kochi help brands prosper in the markets where a plethora of others are trying to be ‘The One’.

This is an art of digital marketing behind creating content that conveys the brand and its objectives to its target audiences without feeling like a sales pitch...